Emma Franks Nunez

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Ending a Vendor Relationship to Protect Budget & Performance

Overview When our internal capacity to manage paid media campaigns became constrained, TAB Bank began…

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Consolidating Project Management Systems: ClickUp to Jira Migration

Overview During an organization-wide effort to reduce costs in response to an economic downturn, TAB…

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Excel Forecasting to Drive Channel Expansion

Overview A US-based education client at Hanapin Marketing wanted to increase revenue and enrollment by…

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Course-Correcting a Misleading CPL Strategy

Overview Cost-per-lead (CPL) is a common performance benchmark in digital marketing, but it doesn’t always…

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Driving B2B Growth Through Account-Based Marketing

Overview TAB Bank offers a suite of large-ticket B2B lending products tailored to specialized industries….

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Managing Crisis Communication During COVID-19

Overview In early 2020, the U.S. government launched the Paycheck Protection Program (PPP) to support…

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Emma Franks Nunez

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