Ending a Vendor Relationship to Protect Budget & Performance
Overview When our internal capacity to manage paid media campaigns became constrained, TAB Bank began…
Consolidating Project Management Systems: ClickUp to Jira Migration
Overview During an organization-wide effort to reduce costs in response to an economic downturn, TAB…
Excel Forecasting to Drive Channel Expansion
Overview A US-based education client at Hanapin Marketing wanted to increase revenue and enrollment by…
Course-Correcting a Misleading CPL Strategy
Overview Cost-per-lead (CPL) is a common performance benchmark in digital marketing, but it doesn’t always…
Driving B2B Growth Through Account-Based Marketing
Overview TAB Bank offers a suite of large-ticket B2B lending products tailored to specialized industries….
Managing Crisis Communication During COVID-19
Overview In early 2020, the U.S. government launched the Paycheck Protection Program (PPP) to support…